“The standard of the kataifi pastry lies in its crunchiness, which can be realized by toasting the pastry right up until golden brown.”
The now-renowned confection initially went viral in December 2023, when Dubai-centered foodstuff influencer Maria Vehera posted a online video of herself reviewing the chocolate bar — up to now, her TikTok has racked up 80.seven million views. Vehera obtained the chocolate bar from Fix Dessert Chocolatier, a neighborhood producer in Dubai that serves bars with Artistic and infrequently textured fillings, similar to the manufacturer’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, not surprisingly, the “Can’t Get Knafeh of It” that the net now is familiar with as the "Dubai chocolate bar."
Indulge in a moment of pure bliss as you savor the exquisite flavors of Repair Dessert Chocolatier’s premium chocolate creations. Born from a passionate entrepreneur’s individual craving, this Dubai-primarily based brand has captivated the hearts and style buds of chocolate lovers across the globe.
Our flavours certainly are a celebration of various cultures and traditions in the center East. We attract inspiration from beloved treats like dates, baklava, and knafeh, even though also embracing experimentation and innovation. The fantastic thing about Dubai is its melting pot of cultures, allowing us to mix nearby favourites with world-wide influences.
Discover strategic partnerships and distribution channels to grow the model’s Intercontinental existence
So far as milk chocolate goes, it’s around the sweeter side. And supplied the thickness on the outer coating, I felt like it was just a little little bit too sweet and took far from The gorgeous interior flavors.
This bar tasted precisely the way I imagined, and if you’ve ever eaten Center Eastern sweets ahead of, you’ve probably bought a good perception of it, also.
Just before this partnership, our supply possibilities had been quite minimal, but now clients can love our desserts on-need. We’re thrilled to have the ability to get to more people and make it less complicated for everyone to take pleasure in our chocolate!
. Despite the fact that they haven’t expanded globally still, their social media marketing technique has become critical for their success.
Correct’s detect there are no approved resellers on the chocolate bars is Similarly noteworthy. Amazon is full of dupes of the treat, many of that have terrible assessments, and online vendors like Nuts Factory are peddling a thing very similar — somewhat murkily calling it “Dubai Chocolate” without having referencing Repair — but It isn't similar to the first.
Repair Dessert Chocolatier keeps breaking new floor in quality chocolates. Their center on excellent, creativeness, and connecting with buyers has created them a real leader. Their journey in premium chocolates will continue to amaze and delight chocolate fans For several years.
Just like most meals tendencies on the internet (see: cucumber male, fluffy Coke and the Olympic Village muffins), when I ultimately saw what’s been dubbed the “viral Dubai chocolate,” it had been everywhere. My feeds ended here up, and still are, filled with folks cracking open up that adhere of sweetness.
The group would like to mature and share their chocolate with more people. They goal to achieve additional “Fixers” globally.
The filling is a mix of crispy knafeh bits, pistachio and tahini paste. Outside the house is really a milk chocolate shell that’s been hand-splatter-painted yellow and inexperienced.